This year's jury – Lucas Zaiden, Leo Burnett Madrid, Tolga Buyukdoganay of Demner, Merlicek & Bergmann Vienna, Pavel Vrzhesch-Klubnikin, Creative Director at Banda Kiev, and our editor-in-chief, Michael Weinzettl – joined up with 7,895 voters to help decide the outcome of the contest. The jury were absolutely unanimous in their decision, thus concurring with the 983 votes already cast for the FedEx work by Zoe Sys Vogelius and Thomas Ilum of the Miami Ad School Hamburg. The best 25 campaigns produced by 43 students at colleges and universities were considered good enough to appear in the international advertising review "Lürzer's Archive."

As has been demonstrated in the past, winning this award can be the first significant milestone in the career of many creatives.

The perfect example is Menno Kluin, who – like this year's winners – was also a student of Miami Ad School Hamburg at the time, and has since gone on to carve out a career for himself at Saatchi & Saatchi , Y&R and DDB New York. Today, he is to be numbered among the ad industry's top creatives.

We will also not need to worry too much about the future professional success of Zoe and Thomas. The two are, after all, first-class creatives who are bound to make their way in the world whatever happens. With the Lürzer's Archive Sixpack, however, which will be presented to them at the Cristal Festival in Switzerland this coming December, their career will receive an additional boost. Why the two were chosen for this year's prize was summed up in very trenchant manner by Lucas Zaiden: "Simple, easy, cheap, and really, really strong." What we especially liked, however, was the fact that the idea works perfectly both as truck paintover and ad, and is sure to be considered very persuasive by clients in real life. Congratulations!

If you are interested in submitting work for the students contest 2012, you can do so now through our website at: http://us.luerzersarchive.net/submission-students.asp.

All that you need to do is provide the information requested and to upload a low-res image. In the event of pre-selection, you will be contacted direct and asked to send in any further information that may then be required, such as a high-res files and creative credits.